Callra is an AI phone agent for hair salons, barbers and beauty studios. It answers every call, books straight into your diary, moves and cancels appointments without fetching a person, and knows not to sell a chair that is already full.
Runs from your phone. No desk, no computer, no terminal to buy.
Not a message-taker and not a switchboard. It finishes the booking on the call, against the diary you run.
On the first ring, at any hour: mid-blow-dry, after close, or on a Sunday. Returning clients are recognised and greeted by name.
Times come from your live availability, not a generic calendar: working hours, turnaround buffers, time off, and how long the service actually takes.
A colour that needs an allergy alert test is only offered to a client with a valid one on file. The slot is withheld, not flagged after the client has been promised it.
The appointment lands in your diary and the app, and the client gets the confirmation and reminders you configured. Nothing for you to remember to send.
Callra: Good afternoon — thanks for calling. How can I help?
Caller: Hi, can I get a cut and blow-dry sometime Thursday?
Callra: Of course. I've got ten past two with Maria, or half three with Sam.
Caller: Half three works. Can I add a root tint?
Callra: I can — but a root tint needs an allergy alert test at least 48 hours before, and I don't have one on file for you. Shall I book the cut and blow-dry for half three, and get you in for a quick test beforehand?
Caller: Yeah, go on then.
Callra: Booked — Thursday half three with Sam, and your test is in tomorrow at four. You'll get a text confirming both.
Not because it needs a better script, but because it does not model a chair, a processing gap, or an allergy test.
A colour is apply, then process, then finish, and through the middle stretch the stylist is doing nothing. Most diaries block the whole span anyway, so every colour quietly costs a salon an hour it was never using. Callra models the three parts separately and can book a cut into the processing window.
You switch it on per salon and off per service, so the bleach nobody should walk away from stays blocked end to end. Left off, nothing about your diary changes.
Colour services you flag as needing a patch test can only be booked by a client with a valid one on file: 48 hours ahead and good for 180 days by default, both adjustable per service. Without one, the slot is never offered.
A later failed test supersedes every earlier pass, and records are append-only and stamped with who took them, so the history is still there when someone asks for it.
When a caller wants a person, that can ring your iPhone through the normal system call screen instead of a landline nobody is stood next to.
Answer it, put it on speaker, and minimise the call to book that client in while you are still talking to them. The call keeps running underneath.
The agent looks up an existing appointment and cancels or reschedules it inside the call. It does not have to fetch a person to do either.
A returning client is recognised on the number they call from. Their habitual service and stylist can be rebooked without walking the whole booking again.
How far ahead it lands, what it says, and what it leaves out. Quiet hours are on by default, so a message that would land at 3am is held, not dropped.
From the Studio plan: clients browse services and book themselves. No account, no payment. Same availability engine as the phone, so it obeys the same hours, buffers and rules.
A stylist gets their own diary and their own clients, not the full roster and not the whole price list. The dashboard is personal, by role.
Put a service on offer and the agent quotes the offer price and says so out loud. Quoting list price while booking the discount is how a salon loses a client at the desk.
Revenue booked against revenue completed against revenue lost to no-shows, plus average ticket, new versus returning, and who has lapsed.
One chair is a first-class setup. The agent will not ask which stylist you would like when there is only one answer. It names you once and moves to times.
Twelve languages, and a line that can switch between two of them mid-conversation as the caller does.
Salons are not run from a desk. They are run stood up, between clients, with one hand free, so the salon side of Callra was built for the phone first and only. Not a cut-down companion app to a real dashboard somewhere else. The whole business is in your pocket, because that is where you are.
The one exception is your clients: they get a booking page on the open web, because that is where they are.
Two ways the money actually walks out — the client who did not arrive and the call nobody could reach — and the processing hours your diary already blocks for nobody.
A salon taking appointments a week at a average ticket, losing of them to no-shows and missing calls a week, of which would have booked, with colour clients in the diary:
$98,561
a year, walking out of the door
These are your numbers, not our results. Callra publishes no performance figures and none are implied here. Both money figures are your own inputs multiplied out over 52 weeks — including the share of missed calls you set yourself. Chair time is shown in hours rather than money on purpose: it is capacity you are already paying for, not revenue that walked out, and what any of it is worth depends on what you could book into it. It assumes 35 processing minutes per colour client. Every input above is something Callra's own report measures once you're live, so the demo can work from your real figures instead of these estimates.
The shape of the diary changes. What gets lost on the phone does not.
Colour is the whole problem.
Long services, processing gaps, allergy tests and stylist preference: the four things a general booking tool models worst, and the four this was built around.
Volume, and a phone nobody can reach.
Short appointments back to back means the phone rings constantly and gets answered rarely. High volume is where unanswered calls compound fastest.
Treatment menus that confuse callers.
Long service lists with near-identical names get mis-booked over the phone. The agent works from your real service list, with your real durations.
You are the stylist and the receptionist.
One chair is a first-class setup, not a stripped-back one. Callra never asks a caller to pick a stylist when there is only one answer.
Everyone needs their own diary.
Each stylist sees their own chair and their own clients, not the full roster, not the whole price list. Roles are enforced by the server, not the screen.
Callra answers on the first ring, finds the slot that actually fits the service, writes it into your diary, and sends the reminders — while the chair in front of you keeps your full attention.
How the booking works, what it will and will not do, and where your diary stays in charge.
Yes. This is gap-aware booking. A colour is modelled as apply, process and finish, and because the stylist is free through the processing stretch, Callra can book a cut into it. You turn it on per salon and off per service, so anything that should hold the chair end to end still does.
As a gate, not a warning. A colour service you flag as needing a test can only be booked by a client with a valid one on file: 48 hours ahead and good for 180 days by default, both adjustable per service. Without one the slot is never offered, and records are append-only so the history survives for your insurer.
Yes. Callra looks up the existing appointment and cancels or reschedules it inside the same call, without handing the caller to a person. It also recognises returning clients and can rebook their usual service with their usual stylist.
Yes, and every part of it is yours to set: whether messages send at all, how far ahead the reminder lands, anywhere from an hour to a fortnight, and what it includes: stylist, service, price, address, plus any line of your own. Quiet hours are on by default, so a message that would land at 3am is held rather than dropped.
Yes. When a caller asks for a person you choose where that goes: a phone number, or the Callra app itself. Through the app it rings your iPhone on the normal system call screen, and you can minimise the call to book that client in while you are still talking to them.
No, and that is deliberate. The diary, appointments, services, stylists, client book, reminders, reports and settings are all in the app, because salons are not run from a desk. The one thing on the open web is your clients’ booking page.
No. Callra keeps its own diary rather than syncing with another system, so the chair runs in Callra or it does not run in Callra. There is no Google Calendar sync and no import from an existing booking tool today. That is worth knowing before a demo rather than after: if the book you have is working and you only want a voice answering the phone beside it, Callra is not the shape of that. If the phone is the thing that is broken, the diary comes with it.
Yes, from the Studio plan up. Clients browse your services and book themselves, with no account and no payment, on the same availability engine as the phone agent, so it obeys the same hours, buffers, time off and allergy-test rules, and the booking lands in your diary either way.
It reduces them with the reminder you configure, and it measures them: your report separates revenue booked from revenue completed from revenue lost to no-shows, alongside your no-show rate, average ticket and rebooking rate. Callra does not take deposits or charge cancellation fees.
Yes. One chair is a first-class setup, not a cut-down version of a bigger one. Callra will not ask a caller which stylist they would like when there is only one answer; it names you once and moves straight to times.
English, Spanish, French, German, Italian, Portuguese, Dutch, Hindi, Japanese, Russian, Arabic and Norwegian among others. It can run a bilingual line, pairing English with one other, that switches between the two mid-conversation as the caller does.
We'll set it up against a diary that looks like yours, then call it and let you listen. If the booking is wrong, you'll know inside a minute, which is rather the point of a demo.
Pick and provision it yourself, or forward the one you already give out.
Hours, turnaround buffers, time off and allergy-test policy are all yours to set.
Clients book themselves on the web, into the same diary, under the same rules.
Three taps. Your numbers run on the call. Personalized quote in your inbox within 24 hours.