Pricing
What Callra costs depends on the desk.
Prices last updated
Three plans, published. Every one of them books the chair the same way.
Chair
$70/mo
Solo stylist, or a salon whose phone is quiet.
- Minutes
- 250
- Calls a month
- ~166
- Most salons
Studio
$130/mo
Two to four chairs, with a phone that rings steadily.
- Minutes
- 500
- Calls a month
- ~331
Suite
$190/mo
A busy salon, or two sites on one line.
- Minutes
- 800
- Calls a month
- ~530
Call counts assume an average ninety-second call. Minutes are what you are billed on, and calls keep working past your allowance, so you are never cut off mid-booking. Ask on the demo what happens once you are past it.
Everything, and which plan has it
All 51 of them, in one table.
The booking engine is identical in all three plans. Reporting and your own booking page arrive at Studio.
| Feature | Chair | Studio | Suite |
|---|---|---|---|
| On the call | |||
| Answers every call, around the clockFirst ring, mid-blow-dry, after close, on a Sunday. | Included in Chair | Included in Studio | Included in Suite |
| Books against your live diaryWorking hours, turnaround buffers, time off, real service durations. | Included in Chair | Included in Studio | Included in Suite |
| Gap-aware bookingBooks a cut into a colour's processing stretch, when the stylist is actually free. On per salon, off per service. | Included in Chair | Included in Studio | Included in Suite |
| Allergy-alert (patch) test gatingA colour slot is never offered to a client without a valid test. 48h ahead, 180 days valid, both adjustable. | Included in Chair | Included in Studio | Included in Suite |
| Books the patch test on the same callRather than refusing and hanging up. | Included in Chair | Included in Studio | Included in Suite |
| Cancel or move, inside the callLooks the appointment up, cancels or reschedules it, without fetching a person. | Included in Chair | Included in Studio | Included in Suite |
| “The usual” for returning clientsRecognised on the number they call from; habitual service and stylist re-offered. | Included in Chair | Included in Studio | Included in Suite |
| Reads your next booking backA returning caller is greeted with what is already on the book, in 12 languages. | Included in Chair | Included in Studio | Included in Suite |
| Solo salons handled properlyNever asks which stylist you would like when there is only one answer. | Included in Chair | Included in Studio | Included in Suite |
| Multilingual voiceTwelve languages. | Included in Chair | Included in Studio | Included in Suite |
| Bilingual line, switching mid-callTwo languages, switching as the caller does. Pairs must include English. | Included in Chair | Included in Studio | Included in Suite |
| Transfer to a personTo a number, or ring your iPhone through the normal call screen and book while still talking. | Included in Chair | Included in Studio | Included in Suite |
| Tuned to your namesStylist and service names fed to speech recognition, so a name is not misheard onto the wrong column. | Included in Chair | Included in Studio | Included in Suite |
| The diary | |||
| Multi-service appointmentsCut and colour as one booking, laid out back to back, optionally with different stylists. | Included in Chair | Included in Studio | Included in Suite |
| Chair capacity capGap-aware booking can never sell more simultaneous clients than you have seats. | Included in Chair | Included in Studio | Included in Suite |
| Turnaround buffersPer service, falling back to per stylist. | Included in Chair | Included in Studio | Included in Suite |
| Per-stylist working weeksIntersected with salon hours. | Included in Chair | Included in Studio | Included in Suite |
| Stylist time off and holidaysStored as absolute instants, so daylight saving cannot shift a holiday. | Included in Chair | Included in Studio | Included in Suite |
| Salon closures and special hoursQuoted on the phone and shown on your booking page. | Included in Chair | Included in Studio | Included in Suite |
| Change what is bookedAdd or drop a service without cancelling and rebuilding; the time and the price you agreed both survive. | Included in Chair | Included in Studio | Included in Suite |
| Day and week calendar viewsOn the phone as a density strip plus an agenda, not a squashed seven-column grid. | Included in Chair | Included in Studio | Included in Suite |
| Live diary syncA booking taken anywhere appears everywhere, without telling the tablet about its own booking. | Included in Chair | Included in Studio | Included in Suite |
| Full appointment lifecycleBooked, confirmed, arrived, in progress, completed, no-show, cancelled, with an append-only record of who changed what. | Included in Chair | Included in Studio | Included in Suite |
| Walk-in and front-desk bookingOn the phone app and on the web, through the same engine. | Included in Chair | Included in Studio | Included in Suite |
| Your clients | |||
| Client bookVisit history, preferred stylist, favourite services, last visit. | Included in Chair | Included in Studio | Included in Suite |
| Allergy-test recordsAppend-only and stamped with who recorded them, so the history survives for your insurer. | Included in Chair | Included in Studio | Included in Suite |
| No-show count per client | Included in Chair | Included in Studio | Included in Suite |
| Client notes | Included in Chair | Included in Studio | Included in Suite |
| Book again from the client cardOr from any finished appointment. | Included in Chair | Included in Studio | Included in Suite |
| Messages to clients | |||
| Confirmation when they bookOn or off, your choice. | Included in Chair | Included in Studio | Included in Suite |
| Message when they cancelOn or off, your choice. | Included in Chair | Included in Studio | Included in Suite |
| A reminder, timed how you likeAnywhere from an hour to fourteen days ahead. One reminder: a salon appointment is worth exactly two texts. | Included in Chair | Included in Studio | Included in Suite |
| Quiet hoursOn by default. A message that would land at 3am is held until the window closes, not dropped. | Included in Chair | Included in Studio | Included in Suite |
| You choose what is in itStylist name, service names, price, address: each on or off. | Included in Chair | Included in Studio | Included in Suite |
| Your own closing lineA cancellation policy, or where to park. | Included in Chair | Included in Studio | Included in Suite |
| A log of every messageIncluding the ones deliberately skipped, and why. | Included in Chair | Included in Studio | Included in Suite |
| Money and offers | |||
| Offers quoted out loudPut a service on offer and the agent says so when it quotes, rather than quoting list price and booking the discount. | Included in Chair | Included in Studio | Included in Suite |
| Prices hidden from stylist loginsServer-side, not just in the interface. | Included in Chair | Included in Studio | Included in Suite |
| Your phone number | |||
| Choose and provision your own numberSearch and buy it yourself, in the app. | Included in Chair | Included in Studio | Included in Suite |
| Or forward the number you already give out | Included in Chair | Included in Studio | Included in Suite |
| Your team | |||
| Stylist-scoped accessA stylist sees their own chair and their own clients: not the full roster, not the price list. | Included in Chair | Included in Studio | Included in Suite |
| Invite a stylist without a billable seatChair renters get booked without an email address or a paid seat. | Included in Chair | Included in Studio | Included in Suite |
| Configurable role permissionsPer business, not a fixed matrix. | Included in Chair | Included in Studio | Included in Suite |
| Retire, do not deleteAnything with upcoming bookings is retired rather than destroyed. | Included in Chair | Included in Studio | Included in Suite |
| Reporting | |||
| Call logs | Included in Chair | Included in Studio | Included in Suite |
| Basic analytics | Included in Chair | Included in Studio | Included in Suite |
| Stylist productivity reportUtilisation against rostered hours, minus time off: an honest denominator. | Not in Chair | Included in Studio | Included in Suite |
| Client retention reportRevenue booked against completed against lost to no-shows, plus no-show rate, average ticket, new versus returning, rebooking rate, and who has lapsed. | Not in Chair | Included in Studio | Included in Suite |
| Online booking | |||
| Your own booking pageClients browse services and book themselves, with no account and no payment, on the same availability engine, obeying the same hours, buffers and allergy-test rules. | Not in Chair | Included in Studio | Included in Suite |
| Booking-page customiserYour web address, brand name, tagline, palette, logo and hero, edited from the phone. | Not in Chair | Included in Studio | Included in Suite |
| Support | |||
| Priority support | Not in Chair | Not in Studio | Included in Suite |
Not sure which plan?
Tell us how the phone behaves on a Saturday and we will point at one. Most salons land on Studio.
There is no price to show you here, so let us give you a real one.
Ten minutes on a call, run against your own menu, and a quote sized to your volume in your inbox within 24 hours. No card, no commitment.
- 01
Call volume
What a real Friday looks like, not a monthly average.
- 02
Locations
One line, or one per site with its own menu and its own POS.
Those three set the number. Everything below is in every restaurant account regardless: there is no tier that withholds a feature.
What you are quoting for
All 69 of them, in one table.
No plan tiers, no feature gates. What changes between two restaurants is the size of the line, not what it can do.
| On the call |
|---|
| Picks up on the first ringAround the clock if you want it, and you set whether it keeps taking orders after close. |
| Takes the whole orderPickup, dine-in or delivery, validated against your live menu. |
| Modifiers and required choicesPaid add-ons, and option groups it collects before the item goes in the basket. |
| Special instructionsPer item, and a note on the order as a whole. |
| Sold-out items refusedRather than taken and disappointed later. |
| Guided orderingQuestion trees for dish families (Charsi or Tikka, then lamb or goat) resolving to the one correctly priced item. |
| Allergen answers from your dataAnswers “does that have sesame?” from tagged items, warns when the basket conflicts, and never guesses. |
| Allergy into the kitchen noteOptional, so it reaches the pass. |
| Prep times that are truePer-item timing and peak-hour rules, so eight pizzas quote fifty to eighty minutes, not the same twenty as one. |
| Scheduled and future ordersValidated against your hours, lead time, maximum advance and last-call cutoff. |
| Ordering while you are closedSteered to a time you will actually be open for. |
| Large-party service chargeYour percentage, your minimum party size, spoken aloud when it applies. |
| Upsells you controlA drink at checkout, their usual, or add-ons after an item: each on or off, and never stacked. |
| Around eighteen behaviour switchesAnnounce prices, running total, confirm before adding, spell the name back, repeat the order number, and more. |
| Transfer to a personOr ring your own mobile and take the call there. |
| Callback captureWhen nobody can take it. |
| Nuisance-call handlingRecognised, ended, and logged as such. |
| Caller sentimentRecorded per call. |
| After the call |
| Edit an order by phoneA caller rings back within the hour: add an item, drop one, change a size, attach a modifier, switch pickup to delivery, change the address, move the time. |
| Cancel an order by phoneWith a second confirmation once the kitchen has accepted it. |
| “Is my order ready?”Answered from their recent orders. |
| Your POS |
| Square and CloverConnected by OAuth, tokens encrypted at rest. |
| Menu imported from the POSCategories, items, variations and modifiers, mapped both ways. |
| Menu re-synced automaticallyA catalogue change on the POS reaches the phone agent without anyone pressing anything. |
| Sold-out synced from stockSquare inventory counts flip item availability live. |
| The order written backThe ticket lands in your queue as the call ends. Nobody re-keys it. |
| Status written both waysChange it on the dashboard and the POS follows; change it on the POS and the platform follows. |
| Retries and a manual pushThree automatic retries, then a button. |
| Payments |
| Stripe, Converge, Clover or SquareYour merchant account, your rail. |
| A checkout page or an SMS pay link |
| Callra never stores a card numberNo card number ever reaches our servers on any rail. |
| Pay to confirmThe order is not confirmed and the ticket is not printed until they pay, with an automatic cancel and a re-order link if they do not. |
| Card on fileFor returning storefront customers. |
| Refunds, whole or partialIncluding rejecting a single item from an order still being cooked. |
| Texts to guests |
| Ten order messagesConfirmed, updated, accepted, rejected, ready, out for delivery, completed, cancelled, paid, refunded. |
| A live tracking linkWith the order number, the total and the prep-time range they were quoted. |
| An “order again” link |
| A log of every messageTwilio delivery state, and the ones deliberately skipped. |
| Your ordering storefront |
| Included at no extra costSwitched on when you want it, not before. |
| Built from the same live menuPrices, items and sold-out state never drift from the phone. |
| Your own domainOr a Callra subdomain. |
| Priced by the server, not the browserA tampered basket cannot change what anything costs. |
| Themed to your restaurantPalette, fonts, button and card styling, textures, hero, gallery, announcement banner. |
| Badges and featured dishesPopular, new, spicy, chef's pick. |
| Guest tracking and passwordless accountsA customer created by a phone order can sign in later by text. |
| Your dashboard and app |
| Live order queueAccept, reject with a reason, advance the status. |
| Reject one itemPartial refund and an “order updated” text, rather than a frightening cancellation. |
| Real-time everywhereSocket updates, an audible new-order alert, and push to your phone. |
| Kitchen receipt printingStar LAN printers, printing automatically as orders land. |
| Call log with full transcriptEvery tool the agent used, with timings, outcome, sentiment and summary. |
| A test call from your browserTalk to your own agent before you go live. |
| Analytics and CSV export |
| Customer records built from callsSaved addresses, favourite items, lifetime orders and spend. |
| Role-based team access |
| Signed developer webhooksEight order and menu events, retried for half an hour. |
| Catering |
| Catering enquiries taken on the phoneHeadcount, date, time, contact and notes, captured as a structured lead. |
| Your own catering packagesMatched against what the caller describes. |
| A catering pipelineIn the dashboard, separate from orders. |
| Getting set up |
| Menu read from photographsUpload pictures or a PDF and the menu comes back structured, for you to check. |
| Custom delivery address fieldsBuzzer code, floor, gate: whatever your drivers actually need, carried through to the POS note. |
| Holiday hours, special hours, closuresQuoted on the phone and refused for scheduling. |
| Languages |
| Thirteen languagesEnglish, Spanish, French, German, Italian, Portuguese, Dutch, Hindi, Japanese, Russian, Arabic, Norwegian, Urdu. |
| English and Spanish, switching mid-callThe agent follows the caller. Pairs must include English; Arabic and Norwegian run single-language. |
| Capacity and compliance |
| Capacity provisioned for youSimultaneous-call limit sized to your real volume and raised as you grow. |
| Missed calls accounted forAnything refused (over capacity, out of hours, paused) is logged with a reason, so you see what you missed. |
| A spoken recording noticePlayed in the greeting, before anything is captured. On by default. |
| It never denies being an AIAsked plainly or aggressively, it tells the caller the truth. On by default. |
| Transcripts kept for every call |
| Secrets encrypted at restPOS tokens, gateway credentials and saved-card tokens. |
Ten minutes, your own menu.
We run it against your real menu on the call, then send a quote sized to your volume within 24 hours.